We’re a bit obsessed with numbers at Attorney at Work. (You have seen “The Friday 5,” right?) As of July 1, we figure our expert contributors have written more than 1,150 original posts since our 2011 launch. That’s “one really good idea every day” for 1,150 days. We’ve run the numbers on this past year, too, and during our summer break, we’ll be highlighting nine […]
Originally published July 16, 2015After each recent Supreme Court ruling, I noticed a common pattern. Certain law firms would send an alert within hours, advising readers of the decision. Over the days that followed, other firms’ advisories would trickle in to my inbox or Twitter account. Some are still arriving. News, of course, can present a marketing opportunity. However, the benefit you receive from informing others about it will depend on many factors, including your competition for the readers’ attention, the timeliness of your message and the quality of the piece.
Originally published July 16, 2015
Sign up for our free newsletter.
