Many law practices grow by traditional word-of-mouth, but it is tough to stay competitive if you don’t pay attention to the modern word-of-mouth — namely online reviews. According to a study Yodle recently conducted, three-quarters of consumers say having online reviews either sets a local business apart from its competitors or is expected of local businesses. However, many businesses — including law firms — aren’t doing anything to secure these reviews: Less than 10 percent of consumers have been asked to write a review of a local business even though 90 percent are willing to do so if asked — provided they have had a positive experience. Lawyers can be reluctant to ask clients for online reviews. It’s awkward, and they don’t want to risk giving up control of their marketing messaging. In today’s world of oversharing, though, you need to move past these concerns. People, particularly those who grew up in the digital age, will be suspicious and disengaged if they can’t find any third-party testimonials online about your practice. ... READ THE REST
Originally published August 21, 2015
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