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Stop Using Squishy Language

"One of the only": the ambiguous phrase that keeps popping up. I don't know what this means — and neither do your readers. A recent newspaper story about Martha Stewart’s sale of her brand quoted a branding maven: “When [Stewart] started, she really was one of the only people in this category in terms of experts that were really relevant.” Let’s overlook the issue of whether Martha is a “who,” not a “that”

Originally published September 8, 2015
Last updated April 26, 2018
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