Every few years, state ethics officials issue a questionable decision in the legal marketing ethics area. The ones that make you scratch your head and think, “Really? What planet do they live on?” In Florida, for example, officials thought a law firm’s use of a pit bull logo and a phone number of 1-800-PIT-BULL was deceptive, misleading and manipulative. That decision was upheld by the Florida Supreme Court. Another example occurred in New Jersey, where the high court stopped that state’s attempt to prevent lawyers from advertising their selection by Super Lawyers and Best Lawyers of America. New Jersey regulators thought the use of superlatives had the capacity to materially mislead the public. Today, the spotlight is on Ohio. ... READ THE REST
Originally published October 15, 2015
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