How to Make a News Release Work

First, let’s get some terms straight. These days, journalism schools are teaching students that a "press release" should be called a "news release." Last time I heard, television, radio, cable and the Web don’t use printing presses. So starting now, it’s a news release. Don’t be shocked, but there’s a really good chance your news release will be deleted without anyone really looking at it. Even if they do, there’s also a chance they won’t think it’s as important as you do. The fact is, a busy, large city newsroom gets hundreds of releases a week. I know. I’ve been there. There's a whole lot of competition for space and airtime. . . . READ THE REST

October 19, 2015 0 1