The annual Legal Marketing Association Technology West conference is the equivalent of the State of the Union for law firm marketers. It’s a hands-on, application-oriented meeting with presentations from those at the top of their fields. Many presentations are data-driven, with speakers sharing surveys that show the current state of the legal marketing industry, with lessons for firms and marketers drawn from Google analytics. And it’s not just about BigLaw. Often, the most interesting sessions are presentations from small firms and those working with very limited budgets.
Originally published October 23, 2015
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