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Those Stupid Superlative Lawyer Lists

“I’m selling ego to lawyers, Ross. I’m going to make a fortune.” — Actual quote from a marketing friend before starting a vanity directory. Looking back, it turns out he miscalculated. It seems like he’s making closer to 10 fortunes. May I make a request? Please let’s stop the madness. Let’s stop squandering precious marketing dollars on these superlative lawyer lists. Consider ... READ THE REST

Originally published November 4, 2015
Last updated October 31, 2020
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