“I’m selling ego to lawyers, Ross. I’m going to make a fortune.” — Actual quote from a marketing friend before starting a vanity directory. Looking back, it turns out he miscalculated. It seems like he’s making closer to 10 fortunes. May I make a request? Please let’s stop the madness. Let’s stop squandering precious marketing dollars on these superlative lawyer lists. Consider ... READ THE REST
Originally published November 4, 2015
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