Recently the lawyers in my new firm decided to be more active on social media, particularly in blogging and on a Facebook page. The partners are looking to me for guidance on how to build their online presence, and I, in turn, am looking to them for guidance on what the firm’s persona is. I know how we are when we interact within the four walls of our office — but what aspects of the firm do we want to highlight in our online presence? ... READ THE RESTOriginally published November 11, 2015
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