Sure, it is no more important to show gratitude for a client on Valentine's Day than any other day of the year. But, confronted with mountains of heart-shaped boxes and an avalanche of sweetheart sales, it's only natural for some to ponder, "Who loves ya, baby?" I'm not talking about romantic love — with secret notes, pounding hearts and fluttering eyelashes. I'm simply saying Valentine's serves as an annual reminder that good feelings between you and your client are key to keeping your practice profitable.
Originally published February 12, 2016
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