Five Rules of Engagement for Lawyers on Facebook

Many lawyers create Facebook pages for their law firms because they know it’s something they "ought to do" for their online marketing. Set up website. Check! Write blog posts. Check! Have a presence on social media. Check! What often happens, though, is the lawyer completely misses the purpose of this social networking site, which is to interact with other Facebook users and build relationships that may eventually lead to new cases or referrals. Instead, they create a Facebook page and then abandon it, checking in now and then to publish the occasional post. Or they use the page solely as a publishing platform, constantly pushing out content and never paying attention to their Facebook fans. Don’t be that lawyer ... READ THE REST

March 11, 2016 0 0

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