Recently I read an article on content marketing that promised to tell, in so many words, “how to market yourself without extra work.” It then presented an app, showing "how easy it is to automate repurposing your content.” “Once you have your original material — article, webinar, etc. — repurposing doesn't require much more work, just some creative thinking.” Uh, no. It’s not that simple. This is akin to saying, “Cold fusion isn’t hard. You just need a few hydrogen atoms.”
Originally published April 26, 2016
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