How to Use Marketing Automation to Drive Business B


Shape the Law Unconference

Women Lawyers Create Their Own Agenda

Last Friday, dozens of women gathered at the San Francisco offices of Seyfarth Shaw for the first Shape the Law unconference. No, no. You didn’t misread, and that isn’t a typo. Popular in the technology world, an unconference transfers control of the proceedings from conference organizer to attendees. There is no set agenda when you arrive; you contribute to its creation. It may sound strange, perhaps chaotic, as it’s easy to picture a lecture hall with everyone shouting ideas as one or two people squiggle unintelligibly on blackboards. The Shape the Law organizers — Laura Maechtlen, Mary Redzic, Alexandra Devendra and Jeena Cho — did their homework to avoid such calamity, and the result was an afternoon of discussion, connection and community.

Originally published May 4, 2016
Last updated August 31, 2020
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