If you are a solo practitioner, of counsel, or a partner at a law firm, you have at least two roles: attorney and entrepreneur. Your time and energy are split between performing client work and making sure new business is coming in the door. Try on a Fresh Perspective. One way attorneys educate themselves about effective business and marketing practices is by attending CLEs. But knowing how important it is to market yourself to your prospective audience, why limit yourself to only legal industry programs?
Originally published May 17, 2016
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