Lawyer directory on keyboard lawyer lists

Stop Squandering Dollars on Stupid Superlative Lawyer Lists

Lawyer Lists: “Splendid Lawyer” and “Astounding Lawyer” awards are wearing out their value. Ross Fishman says there’s a reason marketers don’t like them. “I’m selling ego to lawyers, Ross. I’m going to make a fortune.” — Actual quote from a marketing friend before starting a vanity directory. Looking back, it turns out he miscalculated. It seems like […]

Originally published June 6, 2016
Last updated October 31, 2020
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