Most law firm websites have similar issues when it comes to search engine optimization — some major, others that are relatively simple fixes. But almost half of the websites I see are missing the basics. Title tags, for example, can have a huge impact on your rankings. While Google looks at over 200 metrics to rank a website for certain keywords and phrases, the title tag is still one of the most important factors.
Originally published June 29, 2016Sign up for our free newsletter.