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Ever heard that phrase “Jack of all trades, master of none”? No lawyer wants to hear that today. Why? Because you get credibility from being an expert not a generalist. Credibility equals clients. Clients equal profitability, even more credibility — and even more clients. It's easier to differentiate yourself with a niche practice, too, because there’s far less competition. Here are four steps to follow if you want to create a profitable niche practice area.July 11, 2016 0 0 0