Question: How can I get my partner to cross-sell me to her great contacts? One of the toughest nuts to crack in a law firm is getting that important introduction to someone else's client. You know they need your expertise and experience, and you're positive it would be good for the firm. Too often, though, your partners hold their clients so close they lose sight of what those clients may need from others. Here's advice from the Legal Marketing Association's Adam Severson and Lisa Simon.Originally published July 12, 2016
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