When it comes to deciding on the right legal case management software (CMS) for your solo or small practice, there should be no compromise. Your practice should run like a well-oiled machine on autopilot, and the CMS you ultimately go with should make your firm a lot easier to manage. But from all the options […]
Originally published August 11, 2016
When I was a solo practitioner, I attended a swag expo. You can put your firm’s name and logo on an impressive number of things — pens, mugs, magnets and toys are just the tip of the swag iceberg. I was a bit overwhelmed by all the options. If you’re looking into promotional merchandise for your firm, start by thinking about the purpose of it. It’s a marketing tool to keep your firm's name in front of your audience. Done right, their observable use of it will also help expand your brand’s visibility. When considering your options and your budget, think about your audience and what appeals to them, but also consider how, by using your swag, others will learn about you.
Originally published August 11, 2016
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