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A critical aspect of any law firm's marketing strategy is understanding how you are currently perceived by clients. Why did they choose you and why do they remain with you? What other firms are they using and why? Is the client service and value you deliver exemplary or just good enough? Where are the opportunities to develop further profitable business? Interviews with your most important clients' key decision-makers will give you this information and more.September 1, 2016 0 0 0