I'm just back from Content Marketing World — a weeklong conference featuring hundreds of leading experts in social media marketing. I was there to speak on social media law and to learn how to be more effective with my own marketing efforts. (I was pleased to see at least one of the 3,500 attendees was from a law firm marketing department.) By the end of the event, my head was buzzing with ideas to apply to how I write blog posts — as well as tactics I can use to make sure my existing content reaches a broader audience searching for legal information. Here are highlights from the sessions I attended.Originally published September 21, 2016
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