Earlier this month in San Francisco while speaking at the Legal Marketing Technology Conference West, I made a startling observation. Marketing automation in the vast majority of law firms is either nonexistent or 10 years behind the times. What a CPA Firm's Revenue-Generating Website Can Teach Us. I did a panel together with Eric Majchrzak, CMO and shareholder of Arizona accounting firm BeachFleischman. Although Eric's firm is small in comparison to most large law firms (with approximately 100 accountants and CPAs), they are light years ahead of most law firms in terms of online marketing. The website that Eric and his team have created is a revenue-generating machine, projected to bring in half a million dollars in new business this year, and over $1 million next year. Does your website do that? It can. But it won't, unless you make these six fundamental changes to your online marketing strategy.
Originally published October 17, 2016
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