Match Game: Six Tips for Attracting the Right Clients

Finding the right clients is a lot like online dating. The way people find a date has changed dramatically, with eHarmony, OkCupid, and Tinder, but the rules of attracting and making someone “yours” really haven’t. The same is true of making a match with a good legal client. Sure, the way clients arrive at your door may vary. Maybe they find you through social media, your firm’s blog or even an old-fashioned referral. But the rules of attracting the perfect clients remain the same.

Originally published November 22, 2016
Last updated August 31, 2020
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