Attorneys frequently ignore this basic journalism rule: Start with your strongest point. Your lead or “lede” should entice the reader to continue reading. The phrase “bury the lede” appears to be the only use of this alternate spelling. Perhaps your jurisdiction has rules or customs that require you to present information in briefs in a certain way or in a certain order. That might include sections for identification of parties, statement of facts, or itemization of damages. Within those confines for legal briefs, as well as in articles and letters, you can write better when you don’t bury the lede.Originally published December 5, 2016
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