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Lawyers are judged by the written words we put on websites and promotional materials and in our primary work products, be they briefs, contracts, leases, warrants or wills. In an analog world, work products were buried in client or court files where few, outside of the parties to an action or transaction, would see them. In the digital world, work products may find their way to the web just like our other materials, there for all to see (perhaps forever). The upshot: When you publish any material, assume the world will see it. Strive to be clear and concise. Software like WordRake can help you.January 30, 2017 0 1 0