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This will completely frustrate you Western Civ majors, but your clients don’t care about your law firm’s history. I know it’s tempting to commemorate a big anniversary with a self-congratulatory press release, glossy collateral or detail-heavy web copy. It used to be fairly common. I once covered the 25th anniversary of a Silicon Valley firm. They ordered a giant “25” ice sculpture and the partners posed around it. Other than the debut of New Coke, I cannot remember a more ridiculous media event.March 1, 2017 0 0 0