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Invisible Syllables

A television commercial for Butterfinger candy bars brags that they are “crispety.” Another advertisement claims they are “crunchety.” These descriptions are not words, and Nestle should not be trying to persuade us otherwise. One would think the words “crispy” and “crunchy” are adequate for the job. You may not have bought into these particular word extenders, but perhaps you are pronouncing or adding non-existent syllables in other words.

March 6, 2017 0 0
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