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You’re Going to Need More Than One Bio

Regarding your self-promotion, I have good news and I have bad news. Good news: There are more opportunities to promote yourself than ever before. Bad news: The sprawl of marketing opportunities is so fractured and vast, you'll need multiple personas to cover them all. Think of yourself as not just one lawyer. You’re an entire firm — a matryoshka doll in an Armani suit. To serve these nested personas, you need more than one biography.

April 6, 2017 0 0 0
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