Writing Your Way to New Business

There was a time not that long ago when I counseled lawyers not to spend too much time writing and publishing articles. Back then, they were largely passive, short-lived marketing efforts. Today, however, as clients conduct their own internet research to find legal counsel, having substantive content available for prospective clients to find is invaluable — if you do it right. There are entire books about writing effectively. But when writing for marketing purposes, here are some key points to keep in mind.

April 27, 2017 0 0