Are You Woke to Cultural Marketing?

In a country with increasingly diverse demographics, effective marketing must appeal to but not insult any group. Sticking to One's Own. People may be most comfortable consulting a lawyer in their own demographic, but that isn’t always possible. The more specialized your practice area, the more important it is for all potential clients to feel comfortable retaining you. Your marketing efforts may reflect your own cultural biases, sometimes in ways you may not realize. Certainly, you will want to reach out to potential clients who you know will view you as simpatico. But think hard about what you can do to appeal to others.

Originally published June 29, 2017 0 0