Lawyer with magnifying glass understanding clients needs

Aligning Your Tactics With Your Client’s Objectives

To use a comparison from my days as a high school teacher, tactics are to objectives as strategies are to goals. You and your client are in different businesses (unless you do legal malpractice work) and have different business goals. But your client has been sued and is now at your doorstep. Now you have some common interests. You need to make sure your objectives are aligned with those of your client so you can employ tactics that will help you achieve those goals and objectives.

Originally published July 31, 2017
Last updated September 10, 2020
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