A whopping 91 percent of in-house counsel rate an attorney’s articles and speeches as very to somewhat important when evaluating who to hire, according to the latest data from Greentarget. Just as important, 77 percent rated relevant blog posts as such. The key word is “relevant.” How to become so? By becoming a singular voice. And this means niche blogging. Why? Clients don’t hire generalists. They hire specialists. So be one.August 1, 2017 0 0 0
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