Effective marketing is an ongoing journey, especially because the whole landscape of online marketing is always in flux. Your law practice changes over time, and changes at Google, Facebook and other big sites affect your strategy, too. Even online user behavior is changing at a rate that’s difficult to keep up with. Carving out success in this kind of shifting environment often feels like a gargantuan task, but the challenges can be overcome. You just need to be sure that your firm has a plan in place to adapt to the changes.August 16, 2017 0 1 0
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