Law Ruler April 2024


invisible lawyer

The Invisible Lawyer: Shed the Status

It’s the old "tree falling in the forest" conundrum: If a lawyer develops expertise, but no one knows about it … are they even an expert? “Becoming an expert” is a great differentiation strategy, but the challenge is making your expertise visible to new clients. Since clients are rarely equipped to judge expertise, your differentiation may go unnoticed by the people who matter most. Which begs the question: Does invisible expertise even exist? If you’re committed to making your legal expertise visible, you won’t have to worry about answering that question.

Originally published August 31, 2017
Last updated October 16, 2018
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