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Content Marketing Tips for Lawyers

Harnessing the Intuitive, Persuasive Power of Analogy

We all struggle with conveying complicated ideas, whether in spoken or written communication. The issue is particularly acute in the fields of law and medicine, where professionals work to explain issues and situations in which the audience typically has far less understanding than the professional — and where time is of the essence. Well-constructed analogies are particularly effective in these situations. They perform these vital functions:

September 5, 2017 0 0 0