Figuring out what to write about on my blogs is a challenge I face every week, especially with our firm's patent blog. (I practice intellectual property, but not patent law.) I worry that my posts won’t be helpful or interesting enough to be worth reading, and therefore won’t do anything to help the law firm or my reputation. At Content Marketing World, I always come away with inspiration and practical information to apply to my marketing. At this year's conference, I was reminded that my audience is always telling me what content they’re looking for — if I take the time to look.Originally published October 10, 2017
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