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Yes, it’s already mid-October. No, you’re not the only one asking, “How did that happen?” The holidays are right around the corner, and they seem to come earlier each year. One question I often get at this time of year is, “Are holiday marketing efforts worth it?” The answer is, yes and no. The holidays give you an excellent opportunity to strengthen client relationships and stay top-of-mind. But marketing materials that are too salesy often fall flat or, worse, are a complete turnoff. Holiday cards are not brochures.October 13, 2017 0 0 0