Not so long ago, suggesting that lawyers would stand behind a table at a trade show would have been deemed heretical. Times have changed. Recently, I’ve heard a number of people discuss their firms’ participation in the Association of Corporate Counsel conference, specifically having a booth in the exhibit hall. I know law firms that send lawyers to staff booths at association meetings representing everyone from HR managers to shopping centers to insurance carriers. While exhibiting at conferences may have become a mainstream activity, many lawyers are uncomfortable with their roles in these forums. But there is a lot you can do to make your participation more effective and less stressful.Originally published October 25, 2017
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