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Writing Your Annual Law Firm Marketing Plan

This is the time of year when many law firms require their lawyers to develop a personal marketing or business development plan. Even those without a requirement no doubt start thinking about their goals as the new year approaches. I am a big believer in writing down your plan. A lot of lawyers will tell me they have plans …but those plans are simply ideas in their heads.

Originally published November 21, 2017
Last updated August 26, 2020
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