Pay-per-click, PPC, paid search — these terms might be familiar to you. Perhaps you’ve even tried Google AdWords but found this digital marketing channel unsuccessful. Usually, that is due to a poorly optimized account instead of the channel “not working." Google receives well over 100 billion searches per month, and more companies are actively following best practices for ranking their websites organically. With so much competition, you can’t afford to leave PPC out of your firm's marketing strategy.
Originally published November 30, 2017
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