Ad-Spot-#1---AAW---March

BLOG

Client-Driven Content Is the Year’s Breakout Hit

Too often, “client-focused” content translates as “let me tell you what you need, ” followed by “please don’t interrupt, I’m still talking.” One of the most exciting trends in law firm content is client-driven content — that is, stories about client companies. This content is not about what the law firm did for the company (think representative engagements), but about the mission and promise of the company itself.

Originally published January 2, 2018
Last updated April 14, 2018
0 0
envelope

Welcome to Attorney at Work!

Sign up for our free newsletter.

x

All fields are required. By signing up, you are opting in to Attorney at Work's free practice tips newsletter and occasional emails with news and offers. By using this service, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy.