Several pundits declared 2017 “the year of artificial intelligence,” and with good reason. AI has entered our lives in so many ways, from how we interact with our phones to Amazon knowing what we’re likely to buy. But when it comes to legal marketing, 2017 was in many ways “the year of AI hype.” Nonetheless, I am confident that AI will transform much, much more in our lives and businesses for many years to come. For 2018, I suggest five imperatives for legal marketers.Originally published January 5, 2018
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