Content Marketing Tips for Lawyers

Content Strategy: What It Is and What It Isn’t

One fact that's always acknowledged in this column is that good content requires effort. It requires yours (which equals time and money) or someone else’s (which equals less time but more money). When speaking, I’ve railed against random acts of content and one-offs. Everything you publish needs to adhere to your content strategy. To do otherwise is an exhausting waste of resources.

Originally published February 1, 2018
Last updated April 18, 2018
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