In the past, if you wanted to put call-tracking numbers on your local directory listings, you'd get some dirty looks. That's because 100 percent consistency in your NAP (name, address and phone) is critical. The thinking was that adding call-tracking numbers would ruin your citation profile and your search rankings. Well, things have changed: You can use call tracking on your GMB listing. Here's how to do it.
Originally published March 1, 2018
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