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Welcome back to our "Year of Publishing Strategically." Having covered a variety of writing tips and tactics in this column, this year we are exploring the ins and outs of content strategy. Put another way, we are all about getting your content to work harder and smarter for you by doing more thinking upfront. You accomplish this by crafting a well-designed content strategy before you ever sit down to write.March 5, 2018 0 1 0