From convincing attorneys to provide pro bono assistance to educating employers on the importance of updating HR policies, video provides an emotional connection that makes it an efficient marketing tool. At Allen Matkins, we have produced hundreds of videos. We continually try new tactics, test and analyze the results to ensure our videos are reaching the right audience. If you’ve decided to try your hand at video marketing, here are some steps to start promoting your video content.
Originally published March 23, 2018
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