When it comes to their skill in the courtroom, or their mastery when engaging clients, lawyers are mostly a confident bunch. When the conversation switches to marketing, however, that happy feeling is often replaced with anxiety, aversion or even outright hatred. This isn’t because lawyers don’t understand or believe in marketing. Rather, it’s because many of them have spent thousands of dollars and hundreds of hours on both online and offline marketing, and instead of reaping a significant ROI, they end up sending out an SOS.
Originally published March 29, 2018
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