Search engine optimization, or SEO, can be a swirl of should-do, could-do, would-do-if-there-was-time … suddenly it’s an alphabet soup and not much has changed for your website. But an SEO workshop earlier this year at LMA Tech West struck me as particularly helpful and actionable. As the panel discussed trends in search, questions flew left and right. Amid the high energy, I realized that legal marketers are hungry for some quick, relatively easy-to-accomplish SEO tips to start optimizing their website and content.
Originally published April 16, 2018
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