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When it comes to your website and marketing campaigns, data is your best friend. Better decision-making can happen when you better understand how visitors are getting to your site, and what they are doing once they get there. In a previous post, we looked at how Google is becoming your new website home page, with all the Google My Business features it continues to add. Understanding how potential clients are interacting with your “Google home page” and segmenting out the traffic coming to your actual site are vital in terms of information. And they are measurable with the use of UTMs.April 25, 2018 0 0 0