If you are an established lawyer looking to grow your practice, or a young lawyer hoping to build a book of business for the long term, you should give serious consideration to writing a book. Why? There are few, if any, better marketing assets than a book with your name on the cover. As a lawyer, there are two steps to business development. First, you need to generate opportunities, then you need to capitalize on them. Writing a book helps with both. Here’s how.
Originally published May 29, 2018
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