The mother lode of content creation is unique content that can be branded as solely belonging to the lawyer or firm. This can be produced and updated quarterly, annually or as news and events require. It establishes the publisher as an authority with its finger on the pulse of its chosen market. Notice I write “chosen” market. This has to be highly focused and should dovetail perfectly with your brand. Let me give you some examples.
Originally published June 4, 2018
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